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"We card everyone as a condition of entry."
If you are serving alcohol, we are serving you. If you are selling, serving or managing then this website is a place for you to learn, share and teach alongside others in the profession. We believe front line workers are in the most important role for making a difference when it comes to responsible alcohol service. Our goal is to help form opinions that will save lives and make serving and consuming alcohol safer and more enjoyable.
Our server and manager training programs are designed to teach alcohol establishment staff how to sell alcohol in ways that avoid sales to underage people and reduce the intoxication levels of patrons. Alcohol servers and sellers can help support a culture in which high-risk drinking is not acceptable. Reponsible alcohol service may involve preventive strategies - limiting the number of alcoholic beverages served per customer per hour, promoting the sale of food and non-alcoholic beverages - as well as proactive strategies - preventing impaired patrons from driving and refusing to sell alcohol to obviously impaired and underage patrons (both types of sales are illegal in all states).
We provide a number of possible techniques and house policies that may work in an environment where you are serving or selling alcohol.
"I responded immediately."
"I alert management if I notice a high-risk drinking situation."
"I keep current on state and local laws. It is important to do the right thing."
"It is my duty to protect the establishment, the customer (sometimes from themselves), and myself."
"My front line staff's opinions matter, they know how to serve alcohol responsibly and more importantly they know why they should."
"My staff is well-trained, they are my most valuable asset."
"I know ninety percent of all high-risk situations can be stopped at the door."
"May I please have your valid ID?"
